News & Events
Stay up to date with the latest from Our Food Roots. From industry updates to events and shared insights, this is where we bring together the conversations shaping Irish food and farming.
We Make Greatness From Grass launches
Our Food Roots brought We Make Greatness From Grass to life at its launch event on September 2nd, bringing together voices from farming, food, media and culture to ask a timely question: how do we make Irish farming relevant to the next generation?
The evening offered fresh perspectives on how we tell the story of Irish farming, from the campaign’s bold creative approach to the experiences of farmers, food experts and creators. Through honest conversation, humour and a few unexpected touches, the event explored how we can connect new audiences with where their food comes from - and build greater understanding and connection with Irish farming.
Press release: Irish Pride in Food and Farming Remains Strong, But Connection Is at Risk
New Our Food Roots research reveals strong pride in Irish food and farming, while highlighting concerns that future generations could lose touch with where their food comes from. The findings come as Our Food Roots launches its new Greatness From Grass campaign.
Our Food Roots Supports New UCD Agri-Communications Lectureship
Our Food Roots is proud to support a new lectureship in Agricultural, Food and Rural Communications at UCD's School of Agriculture and Food Science.
The partnership reflects a shared commitment to strengthening communication across the agri-food sector and supporting the next generation of communicators, researchers and industry leaders. As conversations around food, farming and sustainability continue to evolve, effective communication plays an important role in building understanding and trust between producers and the public.
Read Agriland's coverage of the announcement to learn more.
Our Food Roots Supports Next Generation of Agri-Food Advocates
Our Food Roots was delighted to partner with Certified Irish Angus to support the Class of 2028 finalists at their induction day in Bord Bia’s Global Hub.
The session focused on helping students explore why their topics matter and building confidence in how they communicate their ideas. It was a day marked by energy, curiosity and strong perspectives.
The collaboration highlights the importance of connecting the next generation with the agri-food sector and equipping them with the tools to communicate with clarity and confidence.
World Without Cows: The Pasture Paradox – Launch Event
Exploring the future of Irish dairy and the role of pasture-based systems, Our Food Roots was pleased to contribute to a recent launch event hosted by Alltech Ireland for the screening of The Pasture Paradox, part of the wider World Without Cows series.
The documentary examines how Ireland can meet both local and global demand for dairy, while protecting the land and water that are central to its production.
The Big Interview: Reconnecting Consumers with Farming
In a recent interview with the Irish Farmers Journal, we highlighted a growing disconnect between consumers and the realities of Irish food and farming.
The interview underscores the opportunity to rebuild understanding and trust - particularly among an “undecided” audience - by strengthening the emotional connection to farming and telling a clearer, more evidence-based story of the sector’s role in society.
Bord Bia Meat Marketing Seminar
On a panel titled The Divided Public, we explored the challenges and opportunities in communicating about food and farming - particularly in relation to the role of meat in a balanced, nutritious diet.
The session highlighted the importance of clear, evidence-based communication to build understanding and trust, especially among younger audiences navigating an increasingly complex food landscape.
Raising Rural Voices: Empowering the Next Generation of Farming Advocates
In October we completed a very successful 2-day workshop in Naas titled Raising Rural Voices for some of our audience influencers.
This event brought together farming content creators from across the country to explore how passionate advocates can better promote our food & farming sector through the power of social media. It provided communications and storytelling training for 20 emerging social influencers from farming backgrounds.
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